Official Be Food Smart Launch!

We created Be Food Smart to help people understand what is really in the foods they buy and eat everyday. After 6 months of hard work, we are so excited to finally be launching our website to the world. Don’t forget to check out these links:

Take a look at that loaf of bread, soda can, or the ice cream carton in the freezer (yes, that one).  Do you know what every ingredient is? Chances are, there will be at least a few ingredients that you can barely pronounce and have no idea what they really are.  Here is where Be Food Smart comes in: test out our site by searching for those weird additives in our ingredient database. You’ll get easy to understand information with a quick visual (Report Card Score) on every ingredient.  Warning: once you start reading labels, it becomes addictive and you’ll find yourself a full-fledged “package flipper” (constantly flipping over food packages to find the ingredient label).

We are still in beta mode and would really like to hear your feedback. Leave your comments on this blog post or contact us. We hope you find our website a valuable resource and appreciate your help in spreading the word!

Dina & Jonas