Facebook Twitter LinkedIn RSS Feed

See an unfamiliar ingredient

Soup Can Ingredients

Search the Be Food Smart database

Keyboard

Enter food additive or ingredient name

Select and eat smarter food

Plate

Tag: ABC

Jaime Oliver’s Food Revolution television series starts next week. Program your DVRs so you don’t miss it! If you watched his last series, you know how powerful his TV show can be and how it reaches millions of American homes. In this series he will be in Los Angeles, California. We are huge fans of Jamie and can’t wait to see his new show.

Series Premier – Tuesday, April 12 at 8pm (check your local listings) on ABC

Watch the sneak peek here:

If you skipped the TV show, Jaime Oliver’s Food Revolution this past spring, you missed out. The “Naked Chef” (as he was known on his former cooking show) had a mission to change the way the people eat. Between 2005 and 2008, this British chef began a campaign to ensure UK children were fed healthy and nutritious food in school. The campaign brought public awareness to the issue and prompted the UK government to pledge millions to change school lunch programs.

In December, Jamie was announced as the 2010 TED Prize Winner.

“I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”  – Jaime Oliver

After his success in the UK, he brought his message to the US with Jamie Oliver’s Food Revolution show on ABC. Through six, 60-minute episodes, he helped open America’s eyes to the world of public school lunch programs, flavored milk, junk food, and the expanding waist bands of millions of American families. I watched every episode in awe that I was actually hearing such an amazing message on prime-time television. Not only did Jamie do a terrific job of pointing out what’s wrong with food these days, but he also offers solutions.  If he can change the mind of stubborn school cafeteria workers, grumpy radio hosts, parents, and politicians in West Virginia, he may actually be able to elicit change across our nation.  Check out this short clip above  which explains his mission.

The show won an Emmy for Outstanding Reality Series and based on recent news reports, has been renewed by ABC for a second season.  It is scheduled to air in Summer or Fall 2011.  Join Jamie’s campaign by clicking on the “Sign the Petition” logo at left.