In September we reported that, the Corn Refiners Association (CRA) petitioned the FDA to allow the use of the term “corn sugar” as an alternative to high fructose corn syrup (HFCS) on ingredient labels. Instead of waiting for a ruling from the FDA, the CRA went ahead with a new ad campaign which uses the term corn sugar. This act has angered people in the sugar industry and on April 29th, a group of sugar farmers and refiners filed a lawsuit against the members of the corn refining industry. According to Food Navigator, “The suit…claims the industry’s corn sugar branding campaign for high fructose corn syrup constitutes false advertising.”

Watch the 30 second commercials here:

Corn Sugar TV Commercial – Maze

Corn Sugar TV Commercial – Question Mark

The United States uses more high fructose corn syrup than any other country in the world, but negative publicity over the last few years has caused many food manufacturers to switch to cane or beet sugar. The CRA maintains that HFCS is nutritionally equivalent to sugar and the name change will assist with consumer clarity. Hmmm…consumer clarity. That’s exactly what we were thinking!

The suit was filed in a Los Angeles US district court by Western Sugar Cooperative, Michigan Sugar Company and C & H Sugar Company; defendants in the case are ADM, Cargill, Corn Products International, Penford Products, Roquette America, Tate & Lyle Ingredients Americas, and the Corn Refiners Association.

Sources:
FoodNavigator.com
image: Emilian Robert Vicol via Flickr