Have you ever sat down and watched a half hour of children’s programming? How many ads do you see marketed specifically towards children? Between Ronald McDonald, the Keebler Elves, Captain Crunch and Tony the Tiger, there is no shortage of cartoon mascots tantalizing our children with visions of sugary and colorful delights.

According to a newly formed inter-agency Working Group (FTC, FDA, CDC, USDA), the food industry spends more than $1.6 BILLION each year to promote junk foods to our kids (foods high in calories, low in nutrition). They find every possible way to reach your kids using TV, the internet, video games, social media, movies, and even marketing in schools. Here is a shocking statistic:

Cookies and cakes, pizza, and soda/energy/sports drinks are the top sources of calories in the diets of children 2 through 18. Chips and french fries comprise half of all the vegetables kids eat.

Since when are french fries and chips vegetables? It’s no wonder that one in three children will be overweight or obese putting them at risk for diabetes, high blood pressure, asthma and other diseases.

Yesterday, this Working Group released a set of proposed principles for the food industry to use when marketing food to children. The proposal is designed to “encourage children, through advertising and marketing, to choose foods that make a meaningful contribution to a healthful diet; and contain limited amounts of nutrients that have a negative impact on health or weight…”

Overview of the Proposal:

The basic premise is our government is trying to get the food industry to market healthy foods to kids instead of junk food.

  • Applies to children ages 2-11 and adolescents 12-17
  • Defines what  “food marketing targeted to children” means
  • Sets separate guidelines for individual foods, main dishes and meals.
  • Gives the food industry 5 years to be in compliance with guidelines (by 2016)
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