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Tag: certified organic

 

Is your breakfast cereal “natural” or “organic?” Think there is not much difference between the two? You’re not alone. Fancy marketing campaigns specifically designed to trick consumers into believing that these two terms essentially mean the same thing are in play every time you see a cereal box. But the true difference between “natural” and “organic” is huge and one organization took up the challenge of exposing this practice.

A just-released report from The Cornucopia Institute found many breakfast cereals bearing the label “natural” to be loaded with pesticides, genetically modified organisms (GMOs), and ingredients processed with unnatural chemicals.  To be clear, the report was not looking at cereals such as Lucky Charms or Pops, but rather brands like Kashi, Barbara’s and Annie’s Homegrown; cereals and granola which are specifically marketed as health-conscious and “natural.” In Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle, the analysis looked at over 45 “natural” cereal brands to determine how natural they really were. They also tested the products for the presence of GMOs. The results of the GMO tests were especially surprising. Even several brands enrolled in the Non-GMO Project contained genetically engineered (GE) ingredients.
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I keep seeing articles claiming that many organics are a waste of money. Even health guru Dr. Mercola (whom I tend to agree with on most issues) wrote an article on it. The advice is to buy conventional (non-organic) for the EWG’s Clean 15 list or for fruits & veggies with thick skins/those you peel to save money. What this advice says is that the rate of pesticides found on produce should be the ONLY determining factor when deciding between organic and non-organic. While pesticide levels are extremely important, it is concerning that people may automatically choose conventional for the “cleaner” foods. The writers, many of whom are nutritionists, are failing to point out the OTHER reasons why organic makes sense.

Contemplating between organic and conventional?  Here are 6 OTHER reasons why organics make sense:

ONE:  More Vitamins & Minerals – There is evidence suggesting that conventionally grown produce may be less healthy than it once was due to the “dilution effect.” Why? Produce is grown with fertilizer for desirable traits (firmness, color, increased size, etc.) instead of optimal vitamin & mineral content. Essentially, produce is larger with more “dry matter,” but doesn’t proportionately contain as many nutrients. You have to eat more to get the same amount of nutrients.
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Depending on what survey you look at, anywhere from 70-96% of Americans want labeling of genetically engineered (GE) foods. In the absence of such labeling, how do you know if something has GE ingredients? Chances are if it contains soy, canola oil, corn or sugar beets, it has an extremely high likelihood of being GE. What about fresh produce? The only way to know for sure is to buy certified organic produce.
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