Facebook Twitter LinkedIn RSS Feed

See an unfamiliar ingredient

Soup Can Ingredients

Search the Be Food Smart database

Keyboard

Enter food additive or ingredient name

Select and eat smarter food

Plate

Tag: corn sugar

 

Newsflash: Corn sugar will not be the new name for high fructose corn syrup.

Back in 2010, the Corn Refiners Association (“CRA”) filed a petition with the FDA asking them for permission to use the term “corn sugar” as an alternate common name for high fructose corn syrup (“HFCS”). After 20 months of waiting, the FDA finally responded and surprisingly, they gave the CRA a big fat no.
Continue reading…

In September we reported that, the Corn Refiners Association (CRA) petitioned the FDA to allow the use of the term “corn sugar” as an alternative to high fructose corn syrup (HFCS) on ingredient labels. Instead of waiting for a ruling from the FDA, the CRA went ahead with a new ad campaign which uses the term corn sugar. This act has angered people in the sugar industry and on April 29th, a group of sugar farmers and refiners filed a lawsuit against the members of the corn refining industry. According to Food Navigator, “The suit…claims the industry’s corn sugar branding campaign for high fructose corn syrup constitutes false advertising.”

Watch the 30 second commercials here:

Corn Sugar TV Commercial – Maze

Corn Sugar TV Commercial – Question Mark

The United States uses more high fructose corn syrup than any other country in the world, but negative publicity over the last few years has caused many food manufacturers to switch to cane or beet sugar. The CRA maintains that HFCS is nutritionally equivalent to sugar and the name change will assist with consumer clarity. Hmmm…consumer clarity. That’s exactly what we were thinking!

The suit was filed in a Los Angeles US district court by Western Sugar Cooperative, Michigan Sugar Company and C & H Sugar Company; defendants in the case are ADM, Cargill, Corn Products International, Penford Products, Roquette America, Tate & Lyle Ingredients Americas, and the Corn Refiners Association.

Sources:
FoodNavigator.com
image: Emilian Robert Vicol via Flickr

Today, the Corn Refiners Association (CRA) issued a press release stating that they are petitioning the FDA for the option to use the term “Corn Sugar” as an alternative to High Fructose Corn Syrup. Their main goal? To eliminate consumer confusion.

“Consumers need to know what is in their foods and where their foods come from and we want to be clear with them. The term ‘corn sugar’ succinctly and accurately describes what this natural ingredient is and where it comes from – corn.” – Audrae Erickson, CRA President

Wow, where do I begin. First, could this new initiative have anything to do with the nasty consumer backlash the CRA has experienced against HFCS? I’m starting to see “No HFCS” on all sorts of products. Do you think the HFCS manufacturers are starting to feel a pinch to their bank accounts? Consumer groups and active shoppers have sent manufacturers a message: they don’t want HFCS in their foods. What does the CRA do? Hey, we got it, let’s just change the name!

Second point, “eliminate consumer confusion?” The only confusion consumers will have if this petition is approved is trying to remember to look for Corn Sugar and HFCS on ingredient labels. There is not a clearer example of a group trying to hide their product behind a new name in hopes people won’t notice.
Continue reading…