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Tag: daniel klein

I must admit, when I first saw Daniel Klein walk by me during the conference breakfast, I was a little starstruck (just like most celebrities, I expected him to be taller!). There he was in the flesh instead of in some barn in the middle of nowhere interviewing a farmer.

Klein is a true mover and shaker in the food movement. He is extremely passionate, open and kind. Oh, and a little crazy. You see, he and his love, Mirra Fine (aka the cameragirl), travel around the country creating mini documentaries about sustainable food. For almost two years they’ve released a new film every week. I’m not even sure how you drive to some far away destination, film for hours, edit for hours, add cool music (from unknown and unsigned bands no less!) and release a film that showcases a tiny part of sustainable America. Klein and Fine are The Perennial Plate.

Daniel Klein & Mirra Fine of The Perennial Plate. Photo by Fran Collin

I’ve been following this dynamic duo for 8 months or so and genuinely enjoy their work. Meeting them in person at the 2012 Edible Institute earlier this month brought my admiration for what they do to a whole new level. It was amazing to hear them speak and tell their story.
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Photo from WhiteOakPastures.com

 

It should be a rule never to have a Spring-forward, daylight savings time change in the middle of a two-day conference. I was exhausted from both the information packed day on Saturday and the evening gala, and didn’t expect 9:45am to feel so early. I was determined to ignore the tiredness and focus as it was day two of the Edible Institute (“EI” – click here to read Part 1 and Part 2 of this three-part series).

Note: The second day of EI, included several video and film viewings. Rather than include them all in this already too long blog post, we’ll be devoting next week to videos. Visit each day to watch these fabulous food-related video clips.

Telling Sustainable Meat Stories

I have to admit that the title of the first panel, wasn’t rocking my world. I was, however, impressed that the EI staff had managed to secure Chris Arnold, the Director of Communications for Chipotle. Also gracing the panel was Jeff Tripican, CMO & EVP of Sales for Niman Ranch, Will Harris who is president of White Oak Pastures and finally, Whole Foods Markets’ Meat Coordinator, Dave Ruedlinger. Boy was I in for a meaty treat.

The Chipotle story is truly fascinating. Founder Steve Ells essentially threw out the fast food restaurant model and started from scratch when he opened the first Chipotle restaurant in 1993. Over the years, the chain has grown and evolved to include: organic black beans, no dairy (sour cream and cheese) from cows treated with rBGH growth hormones, only antibiotic-free chicken, and are working towards a higher percentage of naturally raised beef and local suppliers. Arnold notes that, “We have the highest food cost of any restaurant [chain] in the industry and the highest profits…while we’re far from perfect, it’s surprising that more restaurant companies haven’t followed our model.” In 2000, Chipotle decided to move to all sustainably-raised pork and this meant a $1 increase to the carnitas for the customers. Arnold explains that many of their customers eat at Chipotle because they like the food, not because of any social message.
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