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Tag: #EI2011

No matter how long I live in Santa Barbara, I will never tire of the exquisite view of the glistening ocean. To sit outside on a Saturday afternoon in JANUARY, eating my lunch and meeting new people, was such a treat.  Oh, and did I mention that conference sponsor, St-Germain was serving their signature uber-refreshing cocktails? Ya, life was good. If you are just tuning in, I was fortunate enough to have been able to attend the Edible Institute food conference over the weekend. This is the second of a three-part series (click here to read Part 1; Part 3 coming tomorrow).

Are You Paying Attention?

Okay, the title of the third panel was a bit lackluster: Journalists Talk Strategies for Writing About Industrial Agriculture, but the content of the session was anything but. As someone who is passionate about writing, I pay attention when seasoned pros are giving out advice. Panelist Philip Brasher, of the Des Moines Register, was asked how he writes about both sides of the food debate without alienating either side. Brasher said, “Mostly by dealing straight…trying to get the story right, fair, and reliable.”  Sounds simple, but I found myself wondering how often journalists really do get the full story and accurately portray all sides. Food for thought.
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When an experience inspires you to see that dream again, motivates you to a place you haven’t felt in a long time, and adds a monstrous log to the fire in your soul, what do you call it? Heaven? For me, it was the 2011 Edible Institute. For 20 hours, over two days, I listened, absorbed, brainstormed, smiled, scribbled, tweeted (#EI2011), consumed, and connected.

If you are not familiar with Edible, they are beautiful magazines filled with everything food-related local to that area, or as they say,  Award Winning Magazines That Celebrate Local Foods, Season by Season. When you so much as glance at an Edible magazine, you know that  it is something unique. The first thing you’ll see is the stunning cover. When you pick it up, the luxuriously thick pages beckon to be flipped and the sumptuous photographs visually devoured. There are almost 70 Edible magazines and publishers flew in from all over the United States and Canada this past Wednesday to attend a publishers’ conference. Starting at 7:30am Saturday, the Edible Institute ignited bringing publishers together with food writers, farmers, activists, artisans, cookbook authors, winemakers, bloggers, and little old me.
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