Today, the Corn Refiners Association (CRA) issued a press release stating that they are petitioning the FDA for the option to use the term “Corn Sugar” as an alternative to High Fructose Corn Syrup. Their main goal? To eliminate consumer confusion.

“Consumers need to know what is in their foods and where their foods come from and we want to be clear with them. The term ‘corn sugar’ succinctly and accurately describes what this natural ingredient is and where it comes from – corn.” – Audrae Erickson, CRA President

Wow, where do I begin. First, could this new initiative have anything to do with the nasty consumer backlash the CRA has experienced against HFCS? I’m starting to see “No HFCS” on all sorts of products. Do you think the HFCS manufacturers are starting to feel a pinch to their bank accounts? Consumer groups and active shoppers have sent manufacturers a message: they don’t want HFCS in their foods. What does the CRA do? Hey, we got it, let’s just change the name!

Second point, “eliminate consumer confusion?” The only confusion consumers will have if this petition is approved is trying to remember to look for Corn Sugar and HFCS on ingredient labels. There is not a clearer example of a group trying to hide their product behind a new name in hopes people won’t notice.
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