A link between food colorings and hyperactivity highlights the importance of educational website, Be Food Smart.

Easter is the second top-selling candy holiday and according to the National Confectioners Association, almost 90% of parents will create Easter baskets for their children. Filling those baskets will be Marshmallow Peeps, Cadbury Crème Eggs, jelly beans, and M&M’s, all of which contain artificial food colorings. So what’s the concern with artificial colorings? In 2007, a University of Southampton study concluded that a diet with artificial colors increased hyperactivity in children. The European Union took action and now requires warning labels on foods containing specific dyes. To avoid the dreaded label, many European manufactures reformulated products with natural food colorings or removed dyes all together.
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