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Tag: factory farming

This week we are showcasing films shown at the 2012 Edible Institute (“EI”).

 

The first time I saw Back to the Start, I almost started crying. I couldn’t believe that a mainstream company, even one as progressive as Chipotle, would release something like this. Sometimes I get lost in my little bubble of foodie-Santa Barbara where people discuss GMOs, CAFOs, Monstanto, and the Farm Bill at dinner parties. Then, I’ll visit friends out of town and realize that the American food norm is far, far away from my little world. A corporate company making a video about factory farming is abnormal.

I honestly thought that everyone had seen it (make sure to scroll down to the bottom for the making-of video too!). Except, when I asked my dad, brother and best friend, they hadn’t heard about it. Perhaps airing the video during the Grammys wasn’t enough?

I want all eaters to see this movie! Why? Because in 2 minutes and 20 seconds, Chipotle manages to tell a simple story of a farmer who moves from a sustainable family farm to an industrial animal factory and then realizes he needs to go back to where he started. I believe in baby steps. I believe that everyone needs to understand where their food comes from and how it’s made. That’s why my brother and I started Be Food Smart in the first place. In the food movement, there is so much talk about reaching those beyond “the choir.” The beauty of this mini movie is its simplicity and ability to reach the mainstream with a message they are not hearing right now. While Chipotle is certainly not perfect, they are a tiny stride in the right direction and, quite frankly, the food movement needs all the help it can get.

Watch now:
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Have you seen the Meatrix yet? It is a highly creative cartoon in which Leo, the pig, meets Moopheus, the sunglasses and trench coat-clad cow, who decides to take the red pill to find out the truth about factory farming.

“The Meatrix is all around you Leo. It is the story we tell ourselves about where our meat and animal products come from.”

- Moopheus

The question is, are you taking the blue pill and living in the fantasy where meat is cheap and everything else doesn’t matter? Or, are you going to take the red pill and learn the truth?

From antibiotics and air pollution, to waste and workers, The Meatrix website does an excellent job at highlighting all the issues surrounding factory farming. Visit the site to learn more and find out how you can join the sustainable food movement.