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Tag: family farms

I must admit, when I first saw Daniel Klein walk by me during the conference breakfast, I was a little starstruck (just like most celebrities, I expected him to be taller!). There he was in the flesh instead of in some barn in the middle of nowhere interviewing a farmer.

Klein is a true mover and shaker in the food movement. He is extremely passionate, open and kind. Oh, and a little crazy. You see, he and his love, Mirra Fine (aka the cameragirl), travel around the country creating mini documentaries about sustainable food. For almost two years they’ve released a new film every week. I’m not even sure how you drive to some far away destination, film for hours, edit for hours, add cool music (from unknown and unsigned bands no less!) and release a film that showcases a tiny part of sustainable America. Klein and Fine are The Perennial Plate.

Daniel Klein & Mirra Fine of The Perennial Plate. Photo by Fran Collin

I’ve been following this dynamic duo for 8 months or so and genuinely enjoy their work. Meeting them in person at the 2012 Edible Institute earlier this month brought my admiration for what they do to a whole new level. It was amazing to hear them speak and tell their story.
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Have you seen the Meatrix yet? It is a highly creative cartoon in which Leo, the pig, meets Moopheus, the sunglasses and trench coat-clad cow, who decides to take the red pill to find out the truth about factory farming.

“The Meatrix is all around you Leo. It is the story we tell ourselves about where our meat and animal products come from.”

- Moopheus

The question is, are you taking the blue pill and living in the fantasy where meat is cheap and everything else doesn’t matter? Or, are you going to take the red pill and learn the truth?

From antibiotics and air pollution, to waste and workers, The Meatrix website does an excellent job at highlighting all the issues surrounding factory farming. Visit the site to learn more and find out how you can join the sustainable food movement.