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Tag: farmers

This week we are showcasing films shown at the 2012 Edible Institute (“EI”).

 

The first time I saw Back to the Start, I almost started crying. I couldn’t believe that a mainstream company, even one as progressive as Chipotle, would release something like this. Sometimes I get lost in my little bubble of foodie-Santa Barbara where people discuss GMOs, CAFOs, Monstanto, and the Farm Bill at dinner parties. Then, I’ll visit friends out of town and realize that the American food norm is far, far away from my little world. A corporate company making a video about factory farming is abnormal.

I honestly thought that everyone had seen it (make sure to scroll down to the bottom for the making-of video too!). Except, when I asked my dad, brother and best friend, they hadn’t heard about it. Perhaps airing the video during the Grammys wasn’t enough?

I want all eaters to see this movie! Why? Because in 2 minutes and 20 seconds, Chipotle manages to tell a simple story of a farmer who moves from a sustainable family farm to an industrial animal factory and then realizes he needs to go back to where he started. I believe in baby steps. I believe that everyone needs to understand where their food comes from and how it’s made. That’s why my brother and I started Be Food Smart in the first place. In the food movement, there is so much talk about reaching those beyond “the choir.” The beauty of this mini movie is its simplicity and ability to reach the mainstream with a message they are not hearing right now. While Chipotle is certainly not perfect, they are a tiny stride in the right direction and, quite frankly, the food movement needs all the help it can get.

Watch now:
Continue reading…

I attended the SOL Food Festival last year with my hubby and daughter. One of the big draws was Iron Chef, Cat Cora, doing a food demo on the main stage. When we arrived at the park across from the Saturday Santa Barbara Farmers Market we were greeted by a full-feathered, free-roaming turkey (looking suspiciously like the pied piper with his entourage of about 20 kids following his every move). To the right was the ostrich pen which housed 4 baby ostriches. Not a site to be missed. Behind them, the coolest geometrically shaped chicken coop I’ve ever seen.

Born from the minds of two incredible women, Alison Hensley and Heather Hartley, the festival pays homage to real food – that which is Sustainable, Organic and Local (hence then name SOL) and this year is the second annual event. One of our missions at Be Food Smart is to educate people about food. This is also the mission of the SOL Food Festival which is why I’ve been attending their planning meetings for the past few months. If you are in driving distance of Santa Barbara, support this great cause and join us.

SOL Food Festival

Saturday, October 1, 2011
10am -6pm
Plaza de Vera Cruz Park & Cota Street (between Anacapa & Santa Barbara Streets)

Why YOU should attend:

Mamas & Papas
Bring the kiddos so they can check out the farm equipment, see animals galore, practice their cooking skills and dance to the music. The best part? No need to fight over buying junk food and cotton candy at the food court.

Single Gals & Gents

Beer & Wine Garden, hunky farmers and hottie hippie chicks. Need I say more?

Foodies
Farmers, food demos and a chance to socialize with the who’s who of Santa Barbara’s sustainable food world.

Average Joes & Janes
This is your chance to get involved and change the way you eat. Find out what amazing local resources are available in your backyard. Between the 3 stages, countless demos, fabulous exhibitors and great tasting, good-for-you food, you’re bound to go home with new skills and knowledge you can actually use.

The Joel Salatin Wannabes
Pick up tips on composting, building a chicken coop, biodynamic gardening, and soil management. It’s time to get some dirt under those nails!

Save the date!


Truck Farm Movie Trailer

Filmmakers Ian Cheney and Curt Ellis (of King Corn fame) are working on this new documentary, TRUCK FARM. This teaser was shown at the recent TEDx Manhattan conference on sustainable food. Check out this 2 minute trailer, with music, to see how they get started. What a fun and innovative concept!

The film will use the story of their mobile farm as they kick off to a much larger story about urban agriculture, determined young farmers, and the challenge of growing food when you ain’t got any land.

- Wicked Delicate Films, description of Truck Farm

Music by: The Fisherman Three
Film by: Wicked Delicate

Help support Be Food Smart by purchasing any of these Amazon products.

When an experience inspires you to see that dream again, motivates you to a place you haven’t felt in a long time, and adds a monstrous log to the fire in your soul, what do you call it? Heaven? For me, it was the 2011 Edible Institute. For 20 hours, over two days, I listened, absorbed, brainstormed, smiled, scribbled, tweeted (#EI2011), consumed, and connected.

If you are not familiar with Edible, they are beautiful magazines filled with everything food-related local to that area, or as they say,  Award Winning Magazines That Celebrate Local Foods, Season by Season. When you so much as glance at an Edible magazine, you know that  it is something unique. The first thing you’ll see is the stunning cover. When you pick it up, the luxuriously thick pages beckon to be flipped and the sumptuous photographs visually devoured. There are almost 70 Edible magazines and publishers flew in from all over the United States and Canada this past Wednesday to attend a publishers’ conference. Starting at 7:30am Saturday, the Edible Institute ignited bringing publishers together with food writers, farmers, activists, artisans, cookbook authors, winemakers, bloggers, and little old me.
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This short 6 minute video is INFORM‘s newest in their intriguing The Secret Life video series. The video focuses on the impact today’s beef production has on the environment and what you can do to help.

If you purchase local, grass-fed beef for your family, leave us a comment with your city and name of the farm/beef. Let’s spread the word and give these farmers a shout out!