Is your breakfast cereal “natural” or “organic?” Think there is not much difference between the two? You’re not alone. Fancy marketing campaigns specifically designed to trick consumers into believing that these two terms essentially mean the same thing are in play every time you see a cereal box. But the true difference between “natural” and “organic” is huge and one organization took up the challenge of exposing this practice.

A just-released report from The Cornucopia Institute found many breakfast cereals bearing the label “natural” to be loaded with pesticides, genetically modified organisms (GMOs), and ingredients processed with unnatural chemicals.  To be clear, the report was not looking at cereals such as Lucky Charms or Pops, but rather brands like Kashi, Barbara’s and Annie’s Homegrown; cereals and granola which are specifically marketed as health-conscious and “natural.” In Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle, the analysis looked at over 45 “natural” cereal brands to determine how natural they really were. They also tested the products for the presence of GMOs. The results of the GMO tests were especially surprising. Even several brands enrolled in the Non-GMO Project contained genetically engineered (GE) ingredients.
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