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Tag: natural

 

Is your breakfast cereal “natural” or “organic?” Think there is not much difference between the two? You’re not alone. Fancy marketing campaigns specifically designed to trick consumers into believing that these two terms essentially mean the same thing are in play every time you see a cereal box. But the true difference between “natural” and “organic” is huge and one organization took up the challenge of exposing this practice.

A just-released report from The Cornucopia Institute found many breakfast cereals bearing the label “natural” to be loaded with pesticides, genetically modified organisms (GMOs), and ingredients processed with unnatural chemicals.  To be clear, the report was not looking at cereals such as Lucky Charms or Pops, but rather brands like Kashi, Barbara’s and Annie’s Homegrown; cereals and granola which are specifically marketed as health-conscious and “natural.” In Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle, the analysis looked at over 45 “natural” cereal brands to determine how natural they really were. They also tested the products for the presence of GMOs. The results of the GMO tests were especially surprising. Even several brands enrolled in the Non-GMO Project contained genetically engineered (GE) ingredients.
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Remember Real Housewives of New York City’s, Bethenny Frankel? Apparently, this reality TV star now has her own line of cocktail drinks called Skinnygirl. AccessHollywood reported last week that Whole Foods was pulling Frankel’s Skinnygirl Margaritas from their stores after learning that the cocktail contained a preservative. In a statement to AccessHollywood, Whole Foods said:

“After discovering that [Skinnygirl Margarita] contains a preservative that does not meet our quality standards, we have had to stop selling it.”

The Skinnygirl website does not include the ingredients in their products, but I was able to find a picture of the ingredient label on FitSugar:

WATER, BLUE AGAVE TEQUILA, AGAVE NECTAR, CITRIC ACID, NATURAL FLAVOUR, SUGAR, SODIUM BENZOATE

At first, it looks okay. 7 ingredients is a pretty low number and it is thankfully free of artificial flavors, colors and sweeteners. But….and that is a big but (no pun intended), like virtually every pre-mixed cocktail,  it does contain a preservative.  So, what’s the big deal? Here are the possible health effects from consuming sodium benzoate:

“May exacerbate asthma, hyperactive behavior (when consumed in products with certain food colorings), and cause skin rash upon contact. A study in 2007 indicated that it may cause serious cell damage associated with cirrhosis of the liver, ageing, and Parkinson’s disease. In animal studies, there are reports of possible weight gain, liver and kidney issues, and birth defects.”

Be Food Smart Sodium Benzoate Report

Sodium benzoate is found in thousands of foods and beverages and is very difficult to
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