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Tag: press release

On my last trip to Indonesia, I ate papaya every day for two weeks straight. This tropical fruit is typically served after dinner as it is not only sweet but also aids in digestion. The papaya is peeled and de-seeded, chopped into bite-sized chunks, and displayed with lime wedges and dainty forks. I can tell you that not once did I tire of this luscious and delectable treat.

Today, the USDA (United States Department of Agriculture) sent out a press release announcing that the Government of Japan will now allow commercial import of genetically modified papaya to Japan. The approved variety is called Rainbow papaya and it is grown in the state of Hawaii. Below, the USDA explains how and why Rainbow papaya was created:
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A link between food colorings and hyperactivity highlights the importance of educational website, Be Food Smart.

Easter is the second top-selling candy holiday and according to the National Confectioners Association, almost 90% of parents will create Easter baskets for their children. Filling those baskets will be Marshmallow Peeps, Cadbury Crème Eggs, jelly beans, and M&M’s, all of which contain artificial food colorings. So what’s the concern with artificial colorings? In 2007, a University of Southampton study concluded that a diet with artificial colors increased hyperactivity in children. The European Union took action and now requires warning labels on foods containing specific dyes. To avoid the dreaded label, many European manufactures reformulated products with natural food colorings or removed dyes all together.
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Today, the Corn Refiners Association (CRA) issued a press release stating that they are petitioning the FDA for the option to use the term “Corn Sugar” as an alternative to High Fructose Corn Syrup. Their main goal? To eliminate consumer confusion.

“Consumers need to know what is in their foods and where their foods come from and we want to be clear with them. The term ‘corn sugar’ succinctly and accurately describes what this natural ingredient is and where it comes from – corn.” – Audrae Erickson, CRA President

Wow, where do I begin. First, could this new initiative have anything to do with the nasty consumer backlash the CRA has experienced against HFCS? I’m starting to see “No HFCS” on all sorts of products. Do you think the HFCS manufacturers are starting to feel a pinch to their bank accounts? Consumer groups and active shoppers have sent manufacturers a message: they don’t want HFCS in their foods. What does the CRA do? Hey, we got it, let’s just change the name!

Second point, “eliminate consumer confusion?” The only confusion consumers will have if this petition is approved is trying to remember to look for Corn Sugar and HFCS on ingredient labels. There is not a clearer example of a group trying to hide their product behind a new name in hopes people won’t notice.
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