Have you seen the Meatrix yet? It is a highly creative cartoon in which Leo, the pig, meets Moopheus, the sunglasses and trench coat-clad cow, who decides to take the red pill to find out the truth about factory farming.

“The Meatrix is all around you Leo. It is the story we tell ourselves about where our meat and animal products come from.”

- Moopheus

The question is, are you taking the blue pill and living in the fantasy where meat is cheap and everything else doesn’t matter? Or, are you going to take the red pill and learn the truth?

From antibiotics and air pollution, to waste and workers, The Meatrix website does an excellent job at highlighting all the issues surrounding factory farming. Visit the site to learn more and find out how you can join the sustainable food movement.