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Tag: stop motion

This week we are showcasing films shown at the 2012 Edible Institute (“EI”).

 

The first time I saw Back to the Start, I almost started crying. I couldn’t believe that a mainstream company, even one as progressive as Chipotle, would release something like this. Sometimes I get lost in my little bubble of foodie-Santa Barbara where people discuss GMOs, CAFOs, Monstanto, and the Farm Bill at dinner parties. Then, I’ll visit friends out of town and realize that the American food norm is far, far away from my little world. A corporate company making a video about factory farming is abnormal.

I honestly thought that everyone had seen it (make sure to scroll down to the bottom for the making-of video too!). Except, when I asked my dad, brother and best friend, they hadn’t heard about it. Perhaps airing the video during the Grammys wasn’t enough?

I want all eaters to see this movie! Why? Because in 2 minutes and 20 seconds, Chipotle manages to tell a simple story of a farmer who moves from a sustainable family farm to an industrial animal factory and then realizes he needs to go back to where he started. I believe in baby steps. I believe that everyone needs to understand where their food comes from and how it’s made. That’s why my brother and I started Be Food Smart in the first place. In the food movement, there is so much talk about reaching those beyond “the choir.” The beauty of this mini movie is its simplicity and ability to reach the mainstream with a message they are not hearing right now. While Chipotle is certainly not perfect, they are a tiny stride in the right direction and, quite frankly, the food movement needs all the help it can get.

Watch now:
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In 2008, which was a year of supposed food crisis, we grew enough food to feed 11 billion people.

- Michael Pollan

It took Marija Jacimovic and Benoit Detalle, 3 weeks to whip up this 2-minute, stop-motion video based on Michael Pollan’s iconic Food Rules. These two artists entered a competition put on by the Royal Society for the encouragement of Arts Short Film Competition and are one of the 5 finalists. We love the creative use of food and have already voted for the video!

Watch and vote today by clicking on this link: Film Competition. The winner will be posted on March 12th.

“Food Rules” by Michael Pollan – RSA/Nominet Trust competition from Marija Jacimovic on Vimeo.