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Tag: sugar in cereals

Here are a few recent headlines that caught my eye:

‘Organic Water’ is a Thing Now

In rather comical news, a German bottled water company, BioKristall, has gotten the official approval to market itself as organic water. Yes, you read that correctly, organic water. Read Grist’s comical take on this news.

Twinkies for Breakfast? Kids’ Cereals Fail Industry’s own Lame Nutrition Guidelines

The Environmental Working Group, most known for their sunscreen reports and the Dirty Dozen list, just put out a report on the amount of sugar in many popular breakfast cereals. In this blog post, Michele Simon writes, “Kellogg’s Honey Smacks, at nearly 56 percent sugar by weight, won the top prize,  packing more sugar (20 grams per cup) than a Hostess Twinkie.” Is it really any wonder our kids have a weight problem? Parents, please read this article and realize that MOST breakfast cereals should be treated like dessert. Read the full story on Appetite for Profit.

The Ultimate Olive Oil Guide

There has been a bit of a brouhaha over olive oil as of late. Put this one down on the if it is good for me, food producers will come in and create a crappy version of it to make more money and confuse consumers page. Olive oil has consistently been touted as the ultimate healthy oil and the demand for the oil has created a slew of sub-par products. Governments in the US and Europe are trying to create/reform olive oil standards, but with mixed success. Nutritionist and food activist, Andy Bellatti, tries to set the record straight and educates consumers so we can all shop EVOO smart. Read the full story on Small Bites. 

Continue reading…

Cookie Crisp

Most cereals are too sweet. Ok, so maybe I’m biased because I grew up on Spoon Size Shredded Wheat, Grape Nuts, and Corn Puffs, but it looks like I’m not alone. General Mills will be lowering the sugar content in the cereals marketed to children under 12. How much lower you ask? Well, they are going from 11 grams per serving to 10 grams. That isn’t a big change, but that’s exactly the point according to Jeff Harmening, president of General Mills’ Big G cereal division. He said in an interview, “Consumers have a very keen idea of what these cereals ought to taste like and if you change the taste dramatically or suddenly, they’ll walk away from the brand.”

By the end of the year all the cereals marketed to children will adhere to the 10 gram maximum.  It looks like they won’t stop at 10 grams either and will likely lower to 9 grams in the future before feeling ‘victorious’. The fight against obesity and diabetes needs all the help it can get.

Sources: Yahoo News

Image: theimpulsivebuy