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Tag: television

Updated 9/20/11 – The full ingredient list of Ben & Jerry’s Schweddy Balls ice cream is now shown at the bottom of this post.

Ben & Jerry’s Ice Cream announced yesterday that “Schweddy Balls” ice cream is on its way to stores around the country. Schweddy Balls is a reference to the popular Saturday Night Live skit featuring Ana Gasteyer, Molly Shannon and guest host, Alec Baldwin. It is a parody on National Public Radio in which the actors continually refer to Pete Schweddy’s (Baldwin) dessert balls. The fun ensues when Shannon asks if she can touch Baldwin’s “balls” and then comments that she likes the way they smell.
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Have you ever sat down and watched a half hour of children’s programming? How many ads do you see marketed specifically towards children? Between Ronald McDonald, the Keebler Elves, Captain Crunch and Tony the Tiger, there is no shortage of cartoon mascots tantalizing our children with visions of sugary and colorful delights.

According to a newly formed inter-agency Working Group (FTC, FDA, CDC, USDA), the food industry spends more than $1.6 BILLION each year to promote junk foods to our kids (foods high in calories, low in nutrition). They find every possible way to reach your kids using TV, the internet, video games, social media, movies, and even marketing in schools. Here is a shocking statistic:

Cookies and cakes, pizza, and soda/energy/sports drinks are the top sources of calories in the diets of children 2 through 18. Chips and french fries comprise half of all the vegetables kids eat.

Since when are french fries and chips vegetables? It’s no wonder that one in three children will be overweight or obese putting them at risk for diabetes, high blood pressure, asthma and other diseases.

Yesterday, this Working Group released a set of proposed principles for the food industry to use when marketing food to children. The proposal is designed to “encourage children, through advertising and marketing, to choose foods that make a meaningful contribution to a healthful diet; and contain limited amounts of nutrients that have a negative impact on health or weight…”

Overview of the Proposal:

The basic premise is our government is trying to get the food industry to market healthy foods to kids instead of junk food.

  • Applies to children ages 2-11 and adolescents 12-17
  • Defines what  “food marketing targeted to children” means
  • Sets separate guidelines for individual foods, main dishes and meals.
  • Gives the food industry 5 years to be in compliance with guidelines (by 2016)
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Jaime Oliver’s Food Revolution television series starts next week. Program your DVRs so you don’t miss it! If you watched his last series, you know how powerful his TV show can be and how it reaches millions of American homes. In this series he will be in Los Angeles, California. We are huge fans of Jamie and can’t wait to see his new show.

Series Premier – Tuesday, April 12 at 8pm (check your local listings) on ABC

Watch the sneak peek here: