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Tag: website

One of my favorite aspects of the Edible Institute (EI) is that it’s still a small and intimate affair. You know a conference rocks when virtually every speaker and presenter sticks around to listen to the other panels. It’s interesting to hear their questions and sit with them at lunch. I know they are just regular-ole people, but it’s special to have the opportunity to actually talk to “food movement celebrities” at an event.  If you’ve been following along, this is the second post in the EI 2012 recap (click here for Part 1).

After lunch, conference participants lingered outside the Hyatt Santa Barbara attempting to absorb every last drop of sunshine possible before going inside. Our bodies were fed and it was time for more thought-provoking panels.

“Basically any food company that has enough money to advertise is evil” – Darya Pino

Darya Pino, photo from Summer Tomato

I was particularly interested in the Creating Food Communities on the Web panel (hmm…wonder why). I’d been following one of the panelists, Dayra Pino of Summer Tomato for a few years and was excited to see her name on the agenda. Pino’s background is nothing short of impressive with a degree in molecular & cell biology and a PhD in neuroscience. This woman is smart, skinny, well-spoken, very attractive, successful, and young. It’s hard not to feel a wee bit jealous.

“I didn’t want to preach to the choir.” Pino said that she appeals to people’s selfishness and desire to be thin with blog post titles like, 20 Ways to Eat Dessert and Stay Skinny! These posts draw all types of people in and by the end of the article they’ve learned a few things about industrial food. Pino reveled that even with her high website traffic rates, that it is still very difficult to monetize a site. “Basically any food company that has enough money to advertise is evil” she joked. I spoke with her for a few minutes at the evening gala event where she divulged that it was just 6 months ago that she was able to quit her day job and live off Summer Tomato. I’m not sure if this is helpful or super depressing news!
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Wondering which food products have been recalled lately? Do you have a serious food allergy and need allergy alerts? Do you want to see a picture of the item recalled along with UPC numbers? Need to check on a particular food? Check out this announcement from the FDA regarding their new (and much needed) food recall web page.

From the FDA:

On April 4, 2011, the U.S. Food and Drug Administration (FDA) launched a new consumer-friendly Web search for use during recalls. Consumers will now be able to search for food and other product recalls easier and quicker on the FDA’s website. To provide greater ease of use for consumers, the search results will now provide data from news releases and other recall announcements in the form of a table. That table organizes information from news releases on recalls since 2009 by date, product brand name, product description, reason for the recall and the recalling firm. The table also provides a link to the news release on each recall for more detailed information. The news releases were chosen as the source of information for the table because they provide the most up-to-date and user friendly information about any recall.

Screenshot of the FDA Recall Website

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The Food Safety Modernization Act (FSMA), signed into law in January by President Obama, called for a more consumer-friendly recall search engine within 90 days after the law went into effect. Per the requirements of the FSMA, for certain recalls the search results will also provide status information on whether the recall is completed or on-going. The status information will be provided for those recalls that FDA either ordered a mandatory recall or provided the opportunity for a voluntary recall under FDA’s FSMA authority.

Source:

US Food & Drug Administration Recall Website

Be Food Smart Launches Website Today

Official Be Food Smart Launch!

We created Be Food Smart to help people understand what is really in the foods they buy and eat everyday. After 6 months of hard work, we are so excited to finally be launching our website to the world. Don’t forget to check out these links:

Take a look at that loaf of bread, soda can, or the ice cream carton in the freezer (yes, that one).  Do you know what every ingredient is? Chances are, there will be at least a few ingredients that you can barely pronounce and have no idea what they really are.  Here is where Be Food Smart comes in: test out our site by searching for those weird additives in our ingredient database. You’ll get easy to understand information with a quick visual (Report Card Score) on every ingredient.  Warning: once you start reading labels, it becomes addictive and you’ll find yourself a full-fledged “package flipper” (constantly flipping over food packages to find the ingredient label).

We are still in beta mode and would really like to hear your feedback. Leave your comments on this blog post or contact us. We hope you find our website a valuable resource and appreciate your help in spreading the word!

Dina & Jonas