“Whole Foods Market supports California’s Proposition 37 requiring mandatory labeling of genetically engineered foods by July 1, 2014 because it has long believed its customers have the right to know how their food is produced.”

This honestly shouldn’t be news. The fact that a health food store like Whole Foods wouldn’t support mandatory labeling of GMOs (genetically modified organisms) is preposterous. Or is it?

Whole Foods Market announced this week that they are in support of Prop 37. They even created this nifty green image to show their Prop 37 love. My question is, what took em so long?? With election day only weeks away, Whole Foods should have been on this wagon months ago.

Turns out that while they do support Prop 37, they have a few reservations. Specifically, they think the upper limit for processed foods containing GMO ingredients should be 0.9% instead of the 0.5% in the proposition. Their reason? To keep it in line with “the long-established international labeling standard.” Secondly, Whole Foods was hoping for California Attorney General Office’s oversight. They explain their fear in the press release:

“…manufacturers could be compelled to label products with ‘May be Partially Produced with Genetic Engineering’ even if it is not the case to avoid costly litigation and protect themselves. This could result in consumers receiving inaccurate information, which is contrary to the intent of the proposition itself.”

The CA Right to Know camp has responded to the costly litigation claims, in general, by saying,  “There is no reason to believe companies will violate the law as most companies honestly label their food for calories, fat content, allergy risks and other information consumers want to know, whether or not that information is favorable to product sales. One can expect that companies will comply with the law and there will be little if any need for lawsuits.”

Regardless of their few reservations, I am quite frankly relieved that Whole Foods has supported Prop 37. This is an issue close to my heart and one that I expect certain companies to embrace.

Be Food Smart is a proud supporter and partner of California Right to Know and Yes on Prop 37. To learn more about Prop 37, visit: CA Right to Know.

Image Source: Whole Foods Market